HARVEY NORMAN PLUSH COMFORT MATTRESSES
RESPONSIBILITIES
+ creative pitch + graphic design + art direction + pre-production + styling brief + set design
+ retouching + post production + finished art
+ retouching + post production + finished art
THE CONCEPT
Creating a beautiful space that showcases the plush comfort of mattresses and bed tech without bedding, was about complementing the practical with the soft textural elements of on-trend interior finishes. The terracotta tone brings out the warmth and ridged glass, stucco finishes and flowy drapes create a textural layering, atmospheric softness.
THE OUTCOME
We captured the soft light-play and movement on set to accentuate the luxurious feel and textural finishes of the range while nodding to editorial trends within the timing.
